The Simon Charles Auction House System is a state-of-the-art e-business solution developed specifically to support the organisation and to offer new, web-based services to clients and customers. 

Simon Charles cherishes is client relationships – they make Simon Charles the unique business that it is.  Delivering an alternative e-auction, in addition to the classic live auction held on a Thursday, means that clients now have a powerful new channel to re-market clearance and end of line goods.  The implementation of a webcam streaming video means that clients can view the auction proceedings on a Thursday in ‘near’ real time. 

Creating an electronic log of auction transactions means that data can be provided in bespoke report formats for clients within seconds of the auction event finishing.  At the same time, Simon Charles will be gathering customer profile data for pro-active marketing and demand generation for specific types of goods. 

From a client perspective, your products will be able to be matched with a ready-made customer base that has already expressed purchasing interest through their personal profiles.  We think that this adds tremendous potential to Simon Charles’ acclaimed service levels and auctioneering performance.